Breakthrough Nonprofit Branding: Seven Principles for Powering Extraordinary Results. Jocelyne Daw, Carol Cone
Breakthrough Nonprofit Branding: Seven Principles for Powering Extraordinary Results Jocelyne Daw, Carol Cone ebook
Publisher: Wiley, John & Sons, Incorporated
Page: 336
ISBN: 9780470286913
Praise for Breakthrough Nonprofit Branding
"Nonprofit organizations have to realize they are competing for mindshare not only with other nonprofits, but with for profit corporations as well. The keys to success are in this book, and practical tools and advice will jump off the pages to advance the missions of organizations both large and small."
—Cass Wheeler, Strategic Consultant and retired CEO, American Heart Association
"Breakthrough Nonprofit Branding guides nonprofit organizations to think beyond branding as a logo and a tagline and gives them a clear road map for capturing the minds, hearts, and hands of their audiences. This must-read book is filled with examples, checklists, and practical tips that will help large and small nonprofits have greater social impact."
—Beth Kanter, Beth's Blog and coauthor of The Networked Nonprofit
"Finally, a book on branding for nonprofits that encompasses a holistic approach! It can help organizations of any size practice 'breakthrough nonprofit branding' to differentiate themselves, gain more supporters and alliances, rally communities, attract strong executives, engage more volunteers, and improve their sustainability. It offers tools and excellent case studies that demonstrate success in the field. The organizations that embrace the authors' seven principles can experience exciting change and growth. So, what are you waiting for?"
—Elaine Fogel, President and CMO, Solutions Marketing & Consulting LLC; Chair, American Marketing Association Nonprofit Special Interest Group
"Every organization has a brand and this book clearly, compellingly, and in a very straightforward manner demonstrates how the brand of a nonprofit is crucial to its capacity to grow, to be sustainable, and to fulfill its mission. Branding is demystified and presented in practical and easy to adapt components that will help you maximize your potential and your results. Whether your nonprofit is large or small, local, national, or international, the case studies and examples in Breakthrough Nonprofit Branding ensure it is relevant to every reader."
—Andrea McManus, CFRE, President, The Development Group; Chair-Elect, The Association of Fundraising Professionals
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